Don’t put links to your social media on your website. Not at the top. Not in the middle. Maybe at the bottom. Why not? Think about your sales process as a funnel, wide at the top where you pour everything in and narrow at the bottom where you get stuff out. You want as many […]
Why you shouldn’t post your social media links on your website Read More »
What’s your brand? How would you describe it? Are you “magical” like Disney or “convenient” like Amazon or “crunchy” like Kashi? Nothing so distinct, maybe, but you DO have a brand. Whether you know it or not, you’ve been building your brand for years, decades even. Because when you’re a small business, YOU are the
You are your brand Read More »
Don’t you love it when you have to go by 4 grocery stores to make a single meal? The basics from one place (the cheap one). The fresh produce from another (the expensive one). That rare Asian ingredient from a third (the specialty one). And wait, why did you come to the fourth one again?
Simplify Your Marketing with the PTWS Launchpad System Read More »
Would you rather eat at a local gourmet brewery or Applebee’s? Would you rather buy from the local bakery or Panera? Would you rather get your hair cut at the local barber/hairdresser or Great Clips? Say money is no object. Because the megachains have one big thing going for them: they’re cheap. But what about
Are you a local business? Read More »
You have to go to the Smithsonian Zoo in DC if you get the chance. We took our family there while visiting the grandparents for Easter. It was incredible. The pandas are the main attraction. People line up around the corner and past the elephants just to get a look at them. All the kids
Do you have a Panda? Read More »
If you think you can’t create a website on your own, just be glad you aren’t Dorothy. For 15 years—yes, fifteen—Dorothy tried to get her website up and running. She hired people. She paid deposits. She got ghosted. She lost files. She gave up. “I’m bad with websites,” she told herself. “This just isn’t going
Think you can’t make your website on your own? Read More »
You know who will never tell you, “don’t judge a book by it’s cover?” Authors. We know better. When I published my first book, I spent more money on the cover design than everything else combined. People may not judge the entire book by its cover, but they definitely judge whether to buy it by
Your emails will be judged by your cover Read More »
No one wants to read your newsletter. Sorry, but it’s true. But maybe you have an incredible newsletter. It’s insightful and practical and hilarious (kind of like this one). Still, I promise no one is going to sign up for it just because you told them about it. When’s the last time you willingly gave
The NEW way to get more email and newsletter subscribers Read More »
People don’t buy when they understand. Read that again. No, I didn’t miss a word. People don’t buy when they understand. Getting your clients to understand what you offer is important, but it’s not enough. How often have you looked at something, researched it online forever, kept thinking about it, but haven’t bought it? How
Heart > Brain – Marketing So People Care Read More »
Wix, Squarespace, GoDaddy, and the rest of those DIY builders are stealing from you. Did you use one of them to build your website on your own? How many leads have you ever gotten from it? If it’s more than 0, you’re doing better than most. A lot of business owners see the cool commercials,
No PT should pay for Wix, Squarespace, or GoDaddy—a better alternative is finally here. Read More »
