You know who will never tell you, “don’t judge a book by it’s cover?” Authors. We know better. When I published my first book, I spent more money on the cover design than everything else combined. People may not judge the entire book by its cover, but they definitely judge whether to buy it by […]
Your emails will be judged by your cover Read More »
People don’t buy when they understand. Read that again. No, I didn’t miss a word. People don’t buy when they understand. Getting your clients to understand what you offer is important, but it’s not enough. How often have you looked at something, researched it online forever, kept thinking about it, but haven’t bought it? How
Heart > Brain – Marketing So People Care Read More »
Harry Potter isn’t a great story. Sorry if that ruins your childhood, but it’s true. The plots are often slow and convoluted and confusing, especially in the later books. No one cares. Millions devour them none the less. Because characters make the story, and Harry Potter has the best characters. Harry, Ron, Hermione, Dumbledore, Snape,
Can Harry Potter Get You More Patients? Read More »
The #1 question I get from PTs about AI is whether they should use it to write their social media, email, or blog content. The short answer is: no. The long answer is: please, whatever you do, do not under any circumstances copy and paste anything you get from chatGPT into a public place. If
The PT’s Guide to Using AI for Marketing: Part 2 Read More »
The nice thing about being a PT is that you don’t have to worry about AI taking your job. At least, not for a while. That doesn’t mean AI won’t affect you at all, though, especially as a business owner. Whoever uses these new tools the best will end up with more patients, more money,
The PT’s Guide to using AI for Marketing: Part 1 Read More »
How many business or marketing worksheets have you filled out in your life? If you’ve ever been a part of a coaching group or hired consultants, it’s probably in the dozens. Everyone’s got them (including us), and they are all basically the same. Identify your target market. Describe your patients. Write out your unique value
Breaking the coaching curse: how to turn advice into action Read More »
Try to imagine Harry Potter without Voldemort. Or Star Wars without Darth Vader and the Death Star. Or Mean Girls without Regina George. You can’t. You might as well watch Jurassic Park without the dinosaurs. A story needs a villain, because without a problem to solve, there is no action. The hero doesn’t need to
What’s your problem? Read More »
