People don’t buy when they understand. Read that again. No, I didn’t miss a word. People don’t buy when they understand. Getting your clients to understand what you offer is important, but it’s not enough. How often have you looked at something, researched it online forever, kept thinking about it, but haven’t bought it? How […]
Heart > Brain – Marketing So People Care Read More »
Harry Potter isn’t a great story. Sorry if that ruins your childhood, but it’s true. The plots are often slow and convoluted and confusing, especially in the later books. No one cares. Millions devour them none the less. Because characters make the story, and Harry Potter has the best characters. Harry, Ron, Hermione, Dumbledore, Snape,
Can Harry Potter Get You More Patients? Read More »
Do you remember what it was like when you had your first child? Lots of joy, of course, but also lots worrying, lots of advice, and a whole lot of stuff. Baby showers, baby books, birthing classes, feeding schedules, endless “helpful” tips on what to do or not do in every situation. You had it
Marketing shouldn’t be your first child Read More »
“Why are YOU the right person to treat me?” If your patients haven’t actually asked you that before visiting, they’ve certainly been thinking it. What’s your answer? Other doctors have graduated from better schools than you. Other doctors have more experience than you. Other doctors have more certifications or fellowships. Other doctors have lower prices
How to WIN when you aren’t “The Best” Read More »
Think of starting a new PT practice? There’s only one place to start: why This one word is the key to unlocking your whole practice, but especially your marketing. I’m sure your mind is buzzing with where your clinic is going to be and who you are going to see and how you are going
How many business or marketing worksheets have you filled out in your life? If you’ve ever been a part of a coaching group or hired consultants, it’s probably in the dozens. Everyone’s got them (including us), and they are all basically the same. Identify your target market. Describe your patients. Write out your unique value
Breaking the coaching curse: how to turn advice into action Read More »
If you haven’t noticed, it’s election season. Don’t worry, this isn’t political. But campaigns are basically just giant marketing efforts, so it’s worth looking at them from a different angle. No matter who you support, why do you support them over the other? There may be many reasons (blue vs. red team, personal charisma, specific
The Best Vision Wins the Race Read More »
Maybe you’ve been in your house for a while, made a lot of good memories, but it’s starting to show its age. You would love an updated kitchen with more counter space. The carpets are stained from when the kids were little. The bathrooms are stuck in the 90’s. You need more space for a
Don’t demolish your house…renovate! Read More »
Try to imagine Harry Potter without Voldemort. Or Star Wars without Darth Vader and the Death Star. Or Mean Girls without Regina George. You can’t. You might as well watch Jurassic Park without the dinosaurs. A story needs a villain, because without a problem to solve, there is no action. The hero doesn’t need to
What’s your problem? Read More »
When’s the last time you bought something from a mime? Yeah, I thought so. Turns out when you are selling something, words are really important. No amount of wild gesticulation or intricate performance and beautiful imagery is going to sell you anything. It can help, but you won’t buy something without knowing, clearly and explicitly,
Mimes make terrible salesmen Read More »
