You have to go to the Smithsonian Zoo in DC if you get the chance.
We took our family there while visiting the grandparents for Easter.
It was incredible.
The pandas are the main attraction.
People line up around the corner and past the elephants just to get a look at them.
All the kids are carrying around stuffed pandas, wearing panda-ear headbands, and begging their parents for panda-flavored Dippin’ Dots (we caved).
And they didn’t disappoint.
From a nice perch above the pen, we watched one of the pandas climb a tree to get a toy ball, which is about as clumsy and cute as you’d imagine.
But we found we enjoyed the rest of the animals just as much.
We saw a tiger taking a swim, an orangutan crossing a zipline above us, and a baby gorilla nursing, among other wonders.
10/10, will be going back.
And isn’t that what you want your patients to say about you?
A lot of cities have a zoo.
But DC has pandas.
That’s what gets people in the door.
It gets people to fly across the county.
Then they enjoy not only the pandas but everything the zoo has to offer.
So, let me ask you:
Do you have a panda?
What gets your clients in the door?
What makes your special?
What makes you stand out from all the other clinics in town?
It may not be the only thing you do.
It may not be the best thing you do.
But it’s what brings people in to experience all the great things you do.
Focus on that.
Don’t advertise your monkeys, even if they are awesome.
Everyone’s got monkeys.
Advertise your pandas.