When’s the last time you bought something from a mime?
Yeah, I thought so.
Turns out when you are selling something, words are really important.
No amount of wild gesticulation or intricate performance and beautiful imagery is going to sell you anything.
It can help, but you won’t buy something without knowing, clearly and explicitly, what you are getting.
And if you aren’t even sure why you need something (like PT) in the first place, then language is even more important.
It doesn’t matter how pretty the spokesman, having something to say makes all the difference.
You’d never hire a mime–or a male model–to be your office manager.
But a lot of PTs hire one to represent them online.
A beautiful website, awesome social media pictures, cool videos…with absolutely nothing to say.
That’s why you’re not getting the leads you want.
It’s like you brought someone into your clinic, showed them around, demonstrated your equipment, without ever saying a word to figure out what they needed or answer their questions.
Don’t do that.
You might as well hire a mime.
At least that would keep things interesting around the office.