Social media is a lot like the monster in your kid’s closet.
You are afraid to think about it, but when you finally open the door, there’s nothing there.
But that doesn’t make it go away.
It only makes things worse, because the next night you’re back to worrying about it.
Confronting the social media beast is scary for many business owners precisely because they know they should do something but every time they try, they end up staring at an empty text box.
That makes doing the right things on a consistent basis really tough.
Which means no results, and no motivation to keep at it.
Social media doesn’t have to be scary.
You don’t need brilliant ideas or hilarious memes.
You just need to tell people what you know.
You do that every day.
Every time you explain something to a patient.
Every time you answer their questions.
Every time you give them advice.
Don’t overthink it.
Take what you already do and write it in a post.
Or turn your camera in selfie mode and start talking.
Imagine you’re talking to a patient if you have to.
You can use real patient examples for even more.
That will give you tons of posts.
Don’t be afraid to repeat ideas, either, because people need a reminder and new people will see it every time.
That’s really all the content you need.
Don’t overthink it.
Your patients appreciate and value what you have to say, don’t they?
I guarantee other people online will, too, if you take the time to tell them.
Now just be consistent.
Prepare a bunch of things ahead of time, or take 5 minutes to post each day.
It’s easy once you’re in the habit.
Your business will thank you for finally getting rid of that monster in the closet.
You’ll sleep a lot better at night, too.