YOU are the most valuable asset of your business.
The business wouldn’t be the same without you.
Not the service, not the customers, not the relationships, not the office, not the employees.
It wouldn’t even exist without you.
That’s true no matter how many locations you have or how big you are.
When you are selling a service, you are selling a piece of yourself, the particular system you created, the style you developed, the expertise you earned.
That’s reflected in every part of your business, whether you intended it or not.
It’s why a patient wants to work with YOU and not the guy next door or the big healthcare system down the street.
That’s why when you talk to some people on the phone, or get them into the clinic, you just know they are a good fit, that you can really help them, and that they are going to buy regardless of the price.
It’s easy.
It’s a great feeling, right?
It’s why you went into business in the first place, to use your skills and training to solve problems and truly help people the way you know you can without all the extra BS (and actually make fair money doing it).
Now if you could only get more people on the phone or through the door, you’d never worry about making your budget again.
So why can’t you?
Maybe it’s because you aren’t bringing that same personality to everywhere your patients meet you, especially online.
When your clients visit your website or see your social media or receive an email, are they meeting YOU?
Or are they getting “proven marketing formula” #37?
Do they get the same great feeling they will get from talking to you?
Or are they actually speaking to an underpaid marketing intern?
No wonder they aren’t coming in to talk.
They don’t even fully know about the most valuable thing they are getting: you!