SEO isn’t a big mystery.
Plenty of “experts” will try to tell you there’s some secret to gaming the system and boosting your ranking.
Don’t believe them.
It’s true that no one knows the exact workings of Google’s algorithm, but it’s not hard to understand what Google wants and values.
Google is a search company.
When their users search for something, Google wants them to find what they are looking for (so people will trust them and will click on their ads).
That means the best thing you can do, in Google’s eyes, is to provide the right information that people are searching for.
**It used to be that Google would rate your site’s and information’s trustworthiness by checking how often it was linked to by other sites (called backlinks), but Google has more sophisticated ways to evaluating information today, which is why they’ve said they don’t consider backlinks as much and why they are able to downgrade cheap, AI-generated content.**
Well, guess who spent $100k (or more) and 3 years (plus all that work experience) learning a ton of health information that people are looking for online?
You!
You’re an expert.
You have all the knowledge to provide truly valuable information to people with questions about pain, injuries, and more in your area.
Google wants to give people that information, and they will reward you for providing it.
The more and better information you can put on your site, the more rewarded you will be with a better ranking.
The easiest way to do this is with a blog.
Your main site needs to focus on connecting with your patients, communicating your value, and convincing them to contact you.
But your blog can focus on providing information and bringing people into the site.
If you’re not a writer or the thought of taking more time each week to write a blog makes you cringe, don’t worry, it doesn’t have to be complicated.
You answer patient questions, provide the information and exercises they need, and give out tips or tricks to help them improve.
Next time you answer a question, just write that down.
Record yourself if you need to.
If the patient asked a question, you can be sure other people are wondering the same thing.
If the patient found your answer helpful, you can be certain other people will, too.
Turn it into a quick blog post.
Send it out to your email list.
Then cut it up into 2-3 social media posts.
Done.
Just by documenting what you already do every day, you’ve done the best thing you can do for your SEO.
Keep doing it every day or week or month.
People will thank you.
Google will make sure of it.